Carlsbad MainStreet to run Pearl of the Pecos Arts and Cultural District

Carlsbad’s Pearl of the Pecos Arts and Cultural District is under new management after approval Aug. 10 from the Carlsbad City Council.

Formed nearly three years ago, the Arts and Cultural District (ACD) was a partnership between the City of Carlsbad, Creative Carlsbad Arts Council and Carlsbad MainStreet, said City of Carlsbad Development Director Ted Cordova in a memo to councilors.

He said Creative Carlsbad previously managed the program and the City supported a management transfer to Carlsbad MainStreet.

The "Greetings from Carlsbad" mural greets visitors to downtown Carlsbad.

“A requirement of the ACD designation is that the City fund a minimum $30,000 annually for hiring an Executive Director for the ACD,” Cordova wrote in the memo.

With the new contract, funding for the District was awarded to MainStreet and dispersed monthly, Cordova stated in the memo.

“Carlsbad MainStreet will then be responsible for employing the executive director as well as meeting the terms of the proposed contract,” he said.