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Shop Carlsbad businesses at online shopping event

Forty local vendors are expected to participate in an online local Black Friday weekend shopping event beginning Nov. 26.

“We originally started the Black Friday (Weekend) Event last year when COVID (-19) had made it almost impossible to have large vendor events,” said Stephanie Williams.

“Since we had already been doing what we could to help small businesses get the word out about holiday items they were selling, we decided to extend that effort to a full Black Friday Event.”

Williams is the coordinator of the Hometown Holidays and Events in Carlsbad, N.M. Facebook page. She said 40 small businesses would participate in the four-day event that starts the day after Thanksgiving at 8 a.m. and concludes Nov. 29 at 7 p.m.

More:This holiday season, shop local for Small Business Saturday

Started in 2020, the Black Friday Weekend Event returned to Carlsbad in 2021.

“The purpose of this event is to help support our local small businesses this Christmas season. Often times it is easier to shop online with bigger box stores where the perfect gift is just one click away delivered straight to your door. Our Black Friday Event gives everyone a little bit of both worlds,” Williams said.

She said the Black Friday Event allowed Carlsbad residents to shop from home and avoid holiday crowds during the Thanksgiving weekend.